Tuesday, May 6, 2014

Corvette Sales Were Up 260 Percent In April

2014 Corvette Stingray Silver


The C7 Corvette Stingray was in short supply with only a 27 day inventory on hand last month, and when you take a look at the sales figures, it’s not hard to see why. The new Corvette has been in high demand ever since it first went on sale in October and through the first four months of 2014, sales have been equally as strong.
In October 2013, Chevrolet dealerships moved 4,000 2014 Corvettes off their lots. You wouldn’t be blamed for tacking that impressive number up to it being the first month of availability, but April’s results weren’t far off of that, with 3,514 units sold. Compare that to April 2013, when Chevrolet sold only 974 Corvettes, a year over year monthly change of 260%.
As of April, total sales of the C7 Corvette in 2014 were 11,693 units, compared to 3,915 during the same period last year, an increase of 198.7%. While it’s obvious the C7 Corvette would be in high demand in its first full year of sales, part of the reason for the dramatic sales increase was the car’s impact on sales of the C6 Corvette. There is no telling how many potential C6 customers saw the C7 at the Detroit auto show in January and decided to hold out for the new model.
With the addition of the 2015 Corvette Z06 and Z06 Convertible to the lineup along with the 2015 Corvette Stingray, which will be offered with General Motors’ new eight-speed automatic transmission, sales of the seventh-generation of America’s sports car should remain strong.


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